Mercury Cougar 1978
General description :
Description
This 1978 Mercury Cougar represents a well-done vintage package of the kind classic we just don't see anymore. So if you love vintage cruising, this is the V8 sedan that offers a head-turning style for quite a nice price.
We don't always remember there was a Cougar sedan. The first three generations were a two-door only, but this 4th gen opened it up to a full lineup. And these longer sedans just seem likes they give you more space for added Mercury elegance. The factory-correct Chamois Glamour is absolutely vintage, but it still gives of a nice copper-like glow in the sunshine. The white vinyl roof is pure classic premium, and the matching pinstripe is all part of this thoughtful look. Bright chrome bumpers, the waterfall grille, and Ford mag wheels with whitewalls have the right vintage style. Plus, the full-length trim is not only complete and bright, but it also serves to show off how straight the body panels remain after over four decades. It really is a well done classic, right down to the details like the CB antenna on the back and the hallmark Cougar hood ornament leading the way.
The factory-correct Burnished Saddle interior harmonizes with the earthy colors of the exterior to deliver a good-looking total package that represents the 1970s correctly. The condition of the seats, door panels, dash, carpeting, and all the other fundamentals have a quality and classic presentation so that hopping in feels like a time capsule. Even the wood-like trim is looking quite nice. These were intermediate sized in the 1970s, but today that means big room for comfort. The front has a fold-down armrest for individual space, and the rear has plenty of leg room and an airy atmosphere from the rear opera windows. And while this one is great to share with family and friends, it's also is centered around the driver. You get a dual-spoke XR7 steering wheel with working cruise control. Beyond that that, the five round gauge cluster has a sporty look. It's also an easy reach to the heat/defrost controls and correct AM/FM radio. You even have a classic CB radio cleanly mounted under the dash.
With a car that's been so correct/classic so far, you'll be quite happy to see a highly authentic engine bay. Ford's 302 cubic-inch V8 is something we always like to see since its hardy and powerful. And this one really gets the stock look correct, right down to the factory decals. But originality doesn't mean missing out on maintenance, and the way this one fires up reaffirms the feeling that this Cougar has led a well-respected life thus far. So you'll love taking it out on the road. After all, the three-speed automatic transmission, cruise control, power steering, sway bars front & rear, and power brakes w/discs up front all make this Mercury is a terrific choice for a vintage cruiser.
Premium, distinct, and affordable - don't look twice or this classic Cougar may be gone. Call today!!!
Features : Seatbelts , Power Steering , Power Brakes , Front Disc Brakes , Cruise Control , Vinyl Interior , Heat , Defrost , AM/FM Radio ,
https://www.streetsideclassics.com/vehicles/2421-tpa/1978-mercury-cougar
1978 Mercury Cougar is listed sold on ClassicDigest in Lutz by Streetside Classics for $11995.
Car Facts
Car type : Car Make : Mercury Model : Cougar Engine size : 0.0 Model Year : 1978 Location : Tampa
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.