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Cord 810 Beverly Sedan (LHD) 4.7 1937

General description : An iconic Art Deco design by famed automobile designer Gordon Buehrig
Originally to be named the “Baby Duesenberg”
First car with retractable “pop-up” headlamps as well as a fuel door
One of the final products of the incredible Auburn-Cord-Duesenberg group

Cord 810 Beverly Sedan 1937 (LHD)

In 1935, the Auburn-Cord-Duesenberg Group decided to bring back the Cord name in the form of a stylish, low slung revolutionary front wheel drive saloon and 2 door convertible to act as a mid-level car between Auburn and Duesenberg. The previous Cord model had also been front wheel drive and incredibly innovative, the L-29, another low to the ground automobile. Initially, there were plans to brand this car as a Duesenberg and even the “Baby Duesenberg” which is arguably what the car is. The car was designed by Gordon Buehrig, who became Chief Designer at Duesenberg at the mere age of 25 and was responsible for some of the most impressive and elegant cars of the 1920’s and 30’s.

The new Cord 810 was unveiled at the New York Auto Show in November of 1935 and the car was an absolute sensation, huge crowds assembled around it to such a massive extent that people were standing on the bumpers of other cars to try and catch a glimpse of the new Cord. Compared to the majority of cars from the 1930s which often looked like loafs of bread with wheels attached, the Cord was low to the ground with a sleek teardrop shape, split windscreen, no running boards, pontoon wings, a “coffin nose”, new concealed headlamps and a fuel door, the latter two features being firsts on a car. Promising a Christmas delivery, Cord received many, many orders and expected to produce 1,000 cars in the first month but this was sadly not to be as they suffered problems with the relatively last-minute semi-automatic transmission and unfortunately, as a result, only 1,174 cars were sold in the first year. Sadly, despite sorting out the teething problems, the Cord sold few units and the entire group went under in 1937.

Despite those initial problems though, the Cord 810 and the later 812 Supercharged model were brilliant cars for the time period, both capable of over 100 miles per hour which was very impressive for the time and in1937, an 812, driven by Ab Jenkins (mayor of Salt Lake City and racing driver) made a speed record at the Bonneville Salt Flats by driving over 24 hours, covering 2441.3 miles and an unbelievable average speed of 107.6 mph. He also drove the car at the Indianapolis Speedway, winning the Stevens Trophy. Beyond its considerable performance, the Cord was and remains a styling icon with its famous “Coffin-nose”. It is synonymous with Art Deco and Streamline Moderne design and in the 60s and beyond, the Cord became highly coveted and often replicated, as people were desperate to own one.

Our Cord is in a lovely, highly presentable and thoroughly useable condition, running smoothly and starts on the button. It is finished in a very pretty Diamond Metallic Blue which accentuates the stunning lines and curves of the car, over a subtle dark blue cloth in the sleek cabin.

This Cord is a fascinating object to behold, with its crank-up concealed headlamps and opening, split front windscreens for ventilation. You can’t help but smile when you see it. In the short time between the car arriving here and it being listed for sale, it has fascinated almost everyone who has seen it and it has certainly become a true stand-out car in our fleet and a favourite of many.

Not only is this a stunning example of such a rare and beautiful car but it is also excellent value for an Auburn-Cord-Duesenberg product and as a luxury 1930’s car in general, especially one so iconic as the coffin-nosed Cord.

Now available for viewing in our West London showroom.

https://ddclassics.com/car-listing/cord-810-lhd/

1937 Cord 810 Beverly Sedan (LHD) 4.7 is listed sold on ClassicDigest in Surrey by DD Classics for £49950.

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