Mercury Cougar 302 CI V8 1968
General description :
Mileage : 77331
BodyStyle : coupe
Interior Color : Blue
Exterior Color : Diamond Blue
VIN : 8F91F501687
Transmission Description : Automatic
Doors : 2
Description : Gateway Classic Cars of Tampa is proud to offer this very original 1968 Mercury Cougar. With the enormous success of the Mustang, the Mercury Division needed a sporty car of their own to attract the younger crowd. The result was a slightly longer, luxury ponycar, and potential buyers of the new Mercury Cougar were directed to the, "Sign of the cat." Whereas the Mustang had a sporty new look, the Mercury was mean and muscular. This '68 is an eye catching Diamond Blue beauty that falls into the survivor category and has been well cared for. The legendary 302ci fires right up, runs strong, and takes you right down memory lane. This cruiser is one highly optioned Mercury with power steering, power brakes and factory air-conditioning. Unfortunately, the A/C doesn't currently work, but everything is there and in its proper place. The interior is in remarkable condition for its age and very comfortable. You don't see many Cougars around anymore, and finding a survivor in this condition isn't easy. This ones going to generate a lot of attention so you better pounce while you have a chance!
This 1968 Mercury Cougar is listed by our Tampa Showroom and can be viewed in greater detail including 100+ HD pictures and an HD video at http://www.GatewayClassicCars.com. For additional information, please call our knowledgeable staff at (813)645-6200 or email us at Tampa@GatewayClassicCars.com. Our Tampa Showroom is located at 361 30th Street NE Ruskin, FL 33570. Hours: Monday through Saturday, 9 AM to 5 PM EST, please reach out to set an appointment.
1968 Mercury Cougar 302 CI V8 is listed for sale on ClassicDigest in Ruskin by Gateway Classic Cars - Tampa for $40000.
Car Facts
Car type : Car Make : Mercury Model : Cougar Model Version : 302 CI V8 Engine size : 0.0 Model Year : 1968 Sub type : Coupé Location : Tampa Vehicle Registration : Undefined
40000 $
Seller Information
Gateway Classic Cars - Tampa
Gateway Classic Cars - Tampa
813-536-4976
Gateway Classic Cars - Tampa
813-536-4976
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.