Mercury Custom 350 CID V8 1950
General description :
For sale in our Nashville, TN showroom is this Kustom 1951 Mercury Convertible. In 1951, George Barris purchased a then brand-new Mercury Coupe for himself, it didnt take long, and he had fully customized it, a passerby liked it so much that he ordered a customized Mercury for himself. This car became known as the Hirohata Merc, after its new owner, and would go on to be one of the most famous customized cars of the decade, thanks in part to Barris restyling and through traveling the county with GMs Motorama auto show. This is how the 1949-1951 Mercury became a kustom car icon and now one of the most popular cars to turn into a full kustom. This kustom 1951 Mercury comes to us as a beautiful fair weather roadster, luckily the convertible top frame is intact and is ready for a soft top of your choice should you want the option. Sporting a crate 350 CID small block chevy backed by a 700R4 automatic transmission, this sled is ready for a long cruise up the costal highway or down Whittier Blvd. on a Saturday night. Painted in House of Kolors candy Brandywine this car is a real head turner! The interior is complete with a wonderful tan leather covering most every surface and topped off with a billet dash board. This ride sports power windows, power steering, power brakes, air conditioning, radial tires, alloy wheels, and tilt steering column. For more information on this kustom ride call the hep cats down in the Nashville showroom at 615-213-1800 or visit us on the web at nashville@gatewayclassiccars.com http://www.gatewayclassiccars.com/NSH/829/1950-Mercury-Convertible
https://www.gatewayclassiccars.com/NSH/829/1950-Mercury-Convertible
1950 Mercury Custom 350 CID V8 is listed sold on ClassicDigest in La Vergne by Gateway Classic Cars for $44500.
Car Facts
Car type : Car Make : Mercury Model : Custom Model Version : 350 CID V8 Engine size : 0.0 Model Year : 1950 Sub type : Convertible Location : Nashville
Sold
Seller Information
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.