Mercury Custom 350 V8 1951
General description :
1951 Mercury Custom The lead sleds make up a style of custom car that has a look all their own. They are easily identified by their long sleek low bodies, chopped tops and custom accents throughout. These things seem to glide down the road and are a staple at any major car show. Something about them just has that old school hot rodding feel making them admired by the old and young car guys alike. The most popular base for the lead sled is without a doubt the old Mercurys. This 51 Custom Merc has an awesome look and has had a ton of the typical lead sled modifications. This includes it being chopped 6 inches, channeled 3 1/2 inches, nosed and decked. It also features a 51 dodge grill, custom 54 Mercury frenched headlights, and cool custom taillights that are frenched into a flame cut. The body sits on a 78 GM Station Wagon chassis and is solid. It is painted White and the custom flames start as 96 Ford Blue on the nose with a gradient leading into Raspberry the further you move down the body. The flames look good and run all the way back to the rear fenders. The spot lights give it a vintage tough but are not operational. The wiper covers are also just there for looks. It has peep side mirrors mounted to the tops of the doors and are nicely chromed. Stainless trim is still mounted just under the windows and adds just the right amount of bright work to the exterior in additional to the chrome front/rear bumpers. The wheels are fitted with 1957 Cadillac hubcaps which work perfectly with the lead sled look. Coker wide white radials are mounted up front and in back are just regular radials. White walls were left off the rear because you really can't even see them due to the skirts. Powering this classic is a 350 V8 motor that runs well. You turn the key and it starts right up with no issues. It is topped off with an Offenhauser intake, 3 rebuilt 2 barrel Rochester carbs, progressive linkage from Speedway, custom finned valve covers, a chrome alternator, a chrome AC compressor, cool flex hoses and more. The engine compartment was set up nicely so it matches the cars custom exterior. It has a custom battery box, custom radiator cover, polished aluminum firewall cover, and the exterior flames even route onto the inner fender covers and underside of the hood. Care was even made to use Purple plug wires and covers over the brake lines on the chrome master cylinder. It does have disc brakes up front which are power assisted. Power steering was also added so it is comfortable to cruise around in. The interior is done in a Raspberry and White combination. It is done in a tuck and roll style with 86 grand prix seats. It has a custom built center console which houses the tall Gennie shifter with custom skull knob. The dash is done in a Raspberry and White combination with custom pinstriping all across the white area and glove box door. It has Black VDO gauges mounted to the dash along with custom knobs and a Sony AM/FM/CD player. A tilt column sits in front of the driver and is topped with a Lecarra white wrapped steering wheel. The underdash AC unit is even painted in a matching color scheme and works well. This cool lead sled has a lot going for it and has an old school look that can be tough replicate. If you are looking for something with that vintage look then check this thing out! SOLD
http://www.classicalgasmotors.com/cars/18138/18138.htm
1951 Mercury Custom 350 V8 is listed sold on ClassicDigest in Arlington by Classical Gas for Not priced.
Car Facts
Car type : Car Make : Mercury Model : Custom Model Version : 350 V8 Engine size : 0.0 Model Year : 1951 Location : Arlington
Sold
Seller Information
Sold
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.