Mercury Custom Monterey 472 Cadillac V8 1951
General description :
Mileage : 1512
Interior Color : White pearl
Exterior Color : Sienna Red
VIN : 51DA31861M
Transmission Description : 200R Overdrive automatic Automatic
Doors : 2
Description : Gateway Classic Carso of Chicago is proud to present this 1951 Mercury Custom. This chop-top and dropped Merc is a true beauty. this lean mean machine was recently finished, and was modified in all the old-school ways. Rather than bondo and filler, the chop and body work was all done with lead. This lead-sled is powered by a Cadillac 472 cubic inch V8 and a 200R automatic transmission, both rebuilt roughly 1500 miles ago, when the odometer was reset. The entire car was taken down to the bones to clean up minor rust repair (a license plate was even found in the fender as a patch panel!) and built back up correctly, to insure years of trouble-free enjoyment. Nothing was overlooked as the body was built back up, as the electrical system was re-wired, as the suspension was rebuilt, or as the HVAC system was retrofitted making this full size Custom cruiser into one clean ride. The side-exit exhaust is fully functional, and a quick removal of the cover plates will have this Caddy engine screaming out the side of this Merc. This Merc may be low, but it sure isn't slow! Hop in the drivers seat before it takes off without you!
https://www.gatewayclassiccars.com/vehicle/chi/2088/1951-mercury-custom
1951 Mercury Custom Monterey 472 Cadillac V8 is listed sold on ClassicDigest in Tinley Park by Gateway Classics Cars for $70000.
Car Facts
Car type : Car Make : Mercury Model : Custom Model Version : Monterey 472 Cadillac V8 Engine size : 0.0 Model Year : 1951 Location : Chicago
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.