Mercury Monterey Convertible 255 Flathead V8 1953
General description :
Description
With its cool coordination and a touch of custom flair, this 1953 Mercury Monterey convertible is a distinct and attention-grabbing V8 cruiser offered at quite a nice price.
The first-generation Monterey really had a terrific premium flair. You paid extra for a Mercury, and so they showcased this style with plenty of chrome surrounding every inch. These really had a distinct look with the grille and the bumper part of an integral design. And you see the same in the rear where the ends of the bumper expand to merge with the hint of tailfin. And even the brightwork details are great, like the full-length trim, hood ornament merged with a hood scoop, and factory wheel covers with bright red rings drawing attention to the Mercury logo center. You can see all of this so vividly because this was restored later in life. So, the factory-correct Siren Red provides a clean perfect canvas to showcase all these details. More than just a great total presentation, these are rare. Less than 8,500 convertibles were made in 1953, and how many do you think survived to look this good 65+ years later?
The white roof is a great coordinating color against the red paint. And if you like the way this color combo looks, then you're going to love taking it down to show off the cool custom interior. Both rows of seats have a red and white tuck-n-roll style pattern that's the exact kind presentation the best custom cars got in the 1950s. And with the full side panels done to match, it really has a distinct and vintage look. The smooth red dash, bright white boot cover, and clean red carpeting complete this well-coordinated style. This has more vintage appeal with the artful steering wheel and controls that flank the speedometer for a true 1950s jet age style presentation. This Mercury's premium side is shown again with the rare power windows option. And if you get the power convertible top serviced (currently it operates manually) this would allow you to go from enclosed comfort to wind-in-your-hair experience without ever leaving the driver's seat.
The Ford/Mercury flathead V8 is always a great sight to see. Everything looks quite tidy here, including the bold blue block and those dual hoses doing a 90-degree dive into the motor. In fact, it has a period-correct full appearance and the consignor states it's the original powerhouse. The push-button start awakens this legendary V8 with ease, and it makes the right hint of rumble from the glasspack-style dual exhaust. It has a smooth-shifting automatic transmission, and the Mercury's easy cruising nature means features like power steering and power brakes.
We were told this was an Arizona car most its life, and this has the clean look to support the look of a desirable desert classic. So you're looking at a solid presentation of a drop-top classic with plenty of distinction. Call now!
Features : Seatbelts (None) , Power Windows , Power Steering , Power Brakes , Vinyl Interior , Heat , Power Top , Believed Original Engine , AM Radio ,
1953 Mercury Monterey Convertible 255 Flathead V8 is listed for sale on ClassicDigest in Charlotte, North Carolina by Streetside Classics - Charlotte for $33995.
Car Facts
Car type : Car Make : Mercury Model : Monterey Model Version : Convertible 255 Flathead V8 Engine size : 0.0 Model Year : 1953 Sub type : Convertible Location : Charlotte Vehicle Registration : Undefined
33995 $
Seller Information
Streetside Classics - Charlotte
Streetside Classics - Charlotte
(704) 598-2130
Streetside Classics - Charlotte
(704) 598-2130
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.