Mercury Monterey 1951
General description :
This 1951 Mercury M72C Monterey 2 Door Coupe (Stock # B11071) is available in our Benicia, CA showroom and any inquiries may be directed to us at 707-748-4000 or via email at Sales@SpecialtySales.com. Numbers-Matching 1951 Mercury M72C Monterey Mercury fans looking for a gorgeous, numbers-matching example are in luck, because this spectacular 1951 Mercury M72C Monterey 2 Door Coupe just showed up on our showroom floor. It is light blue with a bronze cloth interior, and this one features a 255 flathead V-8 under the hood with a 3-on-the-tree manual transmission. With the original upholstery and only 52k lifetime miles on this outstanding classic, it is easily the finest original example weve seen in years. Driven Only 52,268 Lifetime Miles The current owner of this 1951 Mercury M72C Monterey Coupe purchased it around three years ago in its current condition, and only drove it a handful of times due to its natural value. He states that the entire drivetrain and most of the accessories appear to be 100% original, as is the upholstery and even the spare tire. While it does show a few minor flaws, this one is well above the other selections currently found on the open market. Additionally, this 1951 Mercury M72C Monterey drives like a much newer vehicle with smooth acceleration and a very comfortable ride quality. Its simply a superior classic automobile in every sense of the word. A Steal at the Current Asking Price As serious collectors know, a 1951 Mercury M72C Monterey of this caliber just does not become available very often. Since this comes from a highly coveted private collection, we believe that this may be one of the nicest original examples in existence today. In other words, do not wait around on this one because it will disappear fast. For more information about this vehicle, visit our Benicia, California showroom, give us a call at 707-748-4000, or email us at Sales@SpecialtySales.com. Be sure to mention Stock # B11071 as well. The information presented for this vehicle is deemed reliable, but is not guaranteed as a basis of purchase. The Buyer should make a thorough, independent inspection and investigation of the vehicle prior to purchase.
http://www.specialtysales.com/vehicles/11071
1951 Mercury Monterey is listed sold on ClassicDigest in Pleasanton by Specialty Sales for $39990.
Car Facts
Car type : Car Make : Mercury Model : Monterey Engine size : 0.0 Model Year : 1951 Sub type : Coupé Location : Benicia
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.