La Salle 303 V8 1940
General description :
1940 LaSalle Custom Coupe
Rarely seen 5 window LaSalle Coupe
Custom restoration, finished in Candy Gold
350 CID LT1 fuel-injected V-8 engine
Three-speed automatic transmission
Air-conditioning, power steering, power brakes and power leather seats
VDO gauges and tilt steering column
Shaved door handles
Dayton wire spoke wheels
Own this Vehicle from $429 per month-call 636-600-4600
Looking for a Cadillac that is atypical, a model most people have forgotten, if they ever knew about it? Try this LaSalle Custom 5 Window Coupe restomod, presented by MotoeXotica Classic Cars complete with modern drive-tran. power steering, power brakes, leather interior and air conditioning! LaSalle was Cadillac’s lessor known make between 1927 and 1940.
The work of GM Styling Head Harley Earl is obvious with the car’s graceful lines and proportions and integrated headlights, all highlighted by House of Kolor’s (out of Minneapolis, Minnesota) Candy Gold two-stage exterior. The paint and trim are in very good order. The lights, led by custom headlights, are in similar good order. The car rides on radial tires surrounding Dayton wire wheels. The body panels are straight and solid, even the shaved doors, and the car is bumperless. Driver convenience features are air-conditioning, power steering, power brakes and power leather seats.
Under that gold hood is a modern heart, a 350 CID LT1 fuel-injected V-8 engine from a 1990s Chevrolet Corvette. It is mated to a three-speed automatic transmission.
Inside, the interior features leather tan front bucket seats, VDO gauges with gold trim rings and a digital odometer. The seats are in very good order, the carpet looks good and the plush headliner looks great. The car has an aftermarket three-spoke steering wheel with tilt column lifted from a 60s-80s GM product. The inner door panels and mirror glass all look good, too. We can almost guarantee that you will never find another classic hot rod like this!
The final 1940 LaSalles were introduced in October 1939 with, as it had in its first year, a full array of semi-custom body styles, including a convertible sedan. Harley Earl also oversaw this redesign. The LaSalle emerged with a smooth-flowing design, its trademark thin radiator flanked by a series of thin chrome slots, giving it a futuristic look. In its final year sales of the LaSalle reached the second highest level ever at 24,133.
In the mid-1920s, GM President and CEO Alfred P. Sloan perceived that his original five divisions – Chevrolet, Oakland, Oldsmobile, Buick and Cadillac had price gaps that needed to be filled. He came up with the Companion Make Program, which added Pontiac’s “six-cylinder for the price of a four” between Chevy and Oakland, Viking’s V-8 models fit between Oakland and Oldsmobile, the more compact six-cylinder Marquette slotted between Oldsmobile and Buick and LaSalle went between Buick and Cadillac.
So, if you’re looking for something different to bring your local cruising event or just to get stares as you ride around town, this car more than fits the bill. Please note while this car is equipped with A/C it does not blow cold and the wipers, speedometer, fuel gauge are inoperable.
This car is currently located at our facility in St. Louis, Missouri. Current mileage on the odometer shows 3,989 miles since the new gauges were installed at time of rebuild. It is sold as is, where is, on a clean and clear, exempt mileage title. GET OUT AND DRIVE!!!
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VIN: TNVIN162927563588
https://www.motoexotica.com/inventory/listing/1940-lasalle-custom-coupe/
1940 La Salle 303 V8 is listed sold on ClassicDigest in Fenton (St. Louis) by for $31500.
Car Facts
Car type : Car Make : La Salle Model : 303 Model Version : V8 Engine size : 0.0 Model Year : 1940 Sub type : Coupé Location : Fenton (St. Louis)
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About La Salle
LaSalle, the stylish sibling in the General Motors family, born to complement Cadillac's elegance. Let's dive into the narrative of LaSalle cars and explore some of their most significant models along with their notable specifications.Act 1: The Genesis (1927)
In 1927, amidst the Roaring Twenties, LaSalle emerged as a response to the growing demand for luxury cars. Harley Earl, a design maestro and the visionary behind Cadillac's Art and Color Section, spearheaded the creation of LaSalle. The brand aimed to fill the gap between the mass-produced Buick and the prestigious Cadillac.
Act 2: The Debut (1929)
LaSalle made its grand entrance in 1929 with a stunning lineup. The Series 328, the inaugural model, embodied the essence of luxury and sophistication. Its sleek, streamlined design and attention to detail set it apart in the automotive landscape.
Act 3: Streamlining and Innovation (1930s)
The 1930s witnessed LaSalle's commitment to staying ahead of design trends. Streamlining became a focal point, with models like the 1934 Series 350 featuring integrated headlights and a smoother profile. LaSalle also embraced innovations such as synchromesh transmissions, enhancing driving comfort.
Act 4: Art Deco Influence (1940s)
As the automotive world transitioned to the 1940s, LaSalle's designs began to reflect the Art Deco influence of the era. The brand maintained its commitment to luxurious features, introducing models like the 1940 Series 52 with distinct styling and refined interiors.
Act 5: Post-War Evolution (1946-1954)
After a pause during World War II, LaSalle returned in 1946 with refreshed designs. The post-war era saw the brand adapting to evolving tastes. The 1948 Series 61, for example, featured a more modern look, embracing the changes in automotive aesthetics.
Act 6: The Final Bow (1954)
As the 1950s unfolded, LaSalle faced increasing challenges. In 1954, General Motors made the decision to retire the LaSalle brand. The last model, the 1954 LaSalle II Roadster, marked the end of an era.
Epilogue: Legacy and Influence
LaSalle, though short-lived, left an indelible mark on automotive design. Its commitment to style, innovation, and bridging the gap between mass production and luxury paved the way for future endeavors within the General Motors portfolio.
And there you have it, the captivating tale of LaSalle cars, a brand that brought a touch of elegance to the roads and added another layer to the rich tapestry of automotive history.