Mercury Cougar XR-7 5.0L V8 1968
General description :
Mileage : 873
Interior Color : Black
Exterior Color : Red
VIN : 8F93F548864
Transmission Description : Automatic
Doors : 2
Description : Gateway Classic Cars of St. Louis is proud to digitally present to you this master piece on wheels! Our 1968 Mercury Cougar XR7.
Pushing into the late 60's the muscle car war was about to hit overdrive. Ford wanted to gain even more of the market and at the same time appeal to a more refined crowd. With that Ford set out to work and under their Mercury banner debuted the Cougar, a gentleman's muscle car. The Cougar would become Mercury's greatest success and see 8 generations spanning 34 years! Here we have a '68 Model you can't help but crack a smile as you approach this slick Cougar. The beautiful two tone red and gold paint shouts out this is a car to recognize. The paint is in very nice shape and the lay out of red with gold accents as it flows through the hood scoop and down around the body truly makes this car. But there is way more to this car than just the paint because under all of the cool, sleek, luxurious car is a true muscle car that wants to let it all go. Call us today and make this sophisticated beast yours.
This 1968 Mercury Cougar XR7 can be seen in great detail including 100+ HD Pictures and an HD video at gatewayclassiccars.com. For additional information please call our knowledgeable staff at (618)271-300 or email us at STL@gatewayclassiccars.com. The St Louis showroom is located at 1237 Central Park Drive, O'fallon Illinois 62269.
https://www.gatewayclassiccars.com/vehicle/stl/9089/1968-mercury-cougar
1968 Mercury Cougar XR-7 5.0L V8 is listed sold on ClassicDigest in OFallon by Gateway Classic Cars for $30000.
Car Facts
Car type : Car Make : Mercury Model : Cougar Model Version : XR-7 5.0L V8 Engine size : 5.0 Model Year : 1968 Location : St. Louis
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.