Mercury Coupe 1940
General description :
Stk#156 1940 Mercury Hollywood Coupe
31000 miles since built
This lead sled is painted Lilac Pearl House of Kolor, chopped top, suicide doors, front & rear bumper has been removed. Smooth running boards and door and trunk handles, Flush mount Hagan gas door, recessed rear license plate with Billet frame and third brake light, custom frenched tail lights, frenched in power antenna in passenger fender, Lake pipes coming out from the front of running boards. Dual spot lights are chrome, dual outside mirrors are chrome, recessed front turn signals, head light trim painted to match the car. Billet specialties polished rims, all tinted glass, all rubber like new, remote trunk, remote power window to open, BF Goodrich tires like new, stainless wiper arms polished, power antenna, hidden hinges, seat belts, clean wiper drive. Mustang II front end, Power rack & pinion, Power front disc brake, drum brakes on rear. A real head turner! Slick and Low! Not many of these around.
The bucket seats are gray vinyl and recline, head liner, back seat all gray vinyl and door panels, all garnish moldings have gray tweed, custom console covered in tweed. Custom under dash pad gray tweed. Kick panels gray vinyl. Gray carpet, Burgundy floor mats with 40 Merc stitched in it. Custom Billet arm rest with tweed. Billet sill plates, custom gas and brake pads and high beam cover. Hurst Auto shifter in console, power windows, power door locks, Vintage A/C & Heat with control panel in console. Custom 41 dash with Billet A/C vents and Ford motor sport white face gauges with gold trim, Pioneer AM/FM/CD player mounted in the dash, glove box in the console. Ididit tilt column with Billet knobs, Billet steering wheel with gray leather wrap. CB radio, third brake light mounted in rear, Billet package tray, chrome rear view mirror, Billet custom door handles, Wire Works wiring. A real beauty inside.
Powered by a 302 engine, Edelbrock Performer intake, Edelbrock carb, polished Billet valve covers and air cleaner, polished Billet wire looms, HPC headers, Serpentine belt system, chrome alternator and compressor, Billet polished brackets, Billet polished pulleys, Coolflex hoses top and bottom, electric fuel pump, remote polished Billet power steering reservoir, Lokar throttle carb, stainless overflow tank, stainless Flex Fan, chrome coil, polished dryer, C4 transmission, Vintage Heat & Air, real braided lines, poly gas tank, dual exhaust with chrome tips, power booster and master cylinder painted to match the car. MSD ignition, Lokar oil and transmission, dip sticks, Billet hood latch, smooth firewall and fender wells all painted like the car, underside of hood is slick. Drives out and handles good.
http://www.ecoastcc.com/Car/14249
1940 Mercury Coupe is listed sold on ClassicDigest in Lillington by East Coast for $48500.
Car Facts
Car type : Car Make : Mercury Model : Coupe Engine size : 99.9 Model Year : 1940 Location : Lillington
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Seller Information
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.