Mercury Custom 429 V8 1951
General description :
1951 Mercury Custom Convertible This is one amazing car that has been featured in Rod & Custom Magazine and won more awards than you can count. It is one of the nicest ones we have ever had in the shop and would be a top dog in anyone’s collection. It comes with full photo documentation on this six figure build with only 5,300 miles on the car since completion. It is powered by a 429ci Ford V-8 connected to a C-6 transmission flowing down to the 9-inch Ford rear-end with Posi-traction right next to the stainless steel exhaust. The engine sits over a late model Ford front end with independent suspension and has a custom radiator with auxiliary cooling fan. You can cruise forever on the customized 25- gallon stainless steel gas tank. The exterior is a virtual masterpiece painted in Seamist mixed pearl green. Starting from the front with its custom made grille, 1956 Buick headlights, molded hood with rounded corners, 2 1/4 inch chop, hand-made cloth Carson top, fabricated fender skirts, flawless bright work and moving back to the fabricated combination 1955 Cadillac/Studebaker rear bumper underneath custom made rear tail lights beside the power trunk. All of this sits on a comprehensive air ride system, steel wheels with chrome moons and wide white radial tires. The interior by renowned Jaspers of Tacoma is absolutely luxurious with the Lincoln power front (that has been cut down) and rear Thunderbird seats decked out in supple white ultra leather. It is fully equipped with air conditioning, power steering, power brakes, power windows, power seats, power vent windows, custom steering wheel, digital dash and a Blaupunkt stereo system. The interior stainless steel window frames just complete the look to perfection inside. This is arguably one of the nicest Mercury street rods in the world and is absolutely flawless. If we were to try to duplicate it in our shop it would cost upwards of $200,000.00 to build. Again, it only has 5,300 miles on it since build and is essentially the same as the day it was finished. It is being offered at $89,000.00! This car is located and being represented for a collector in the Seattle, Washington area.
http://www.classicalgasmotors.com/cars/1864/1864.htm
1951 Mercury Custom 429 V8 is listed sold on ClassicDigest in Arlington by Classical Gas for $89000.
Car Facts
Car type : Car Make : Mercury Model : Custom Model Version : 429 V8 Engine size : 0.0 Model Year : 1951 Location : Arlington
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About Mercury
Mercury, the automotive brand, has a rich history that extends beyond its role in the customization and hot-rodding scene, particularly with the iconic Mercury Eight. Here are some key points to know about Mercury:Formation and Early Years:
Mercury was introduced by the Ford Motor Company in 1938 as a mid-priced brand, positioned between the affordable Ford models and the luxury Lincoln lineup. The brand aimed to fill the gap between these two segments.
Mercury Eight:
The Mercury Eight, launched in 1939, is perhaps the most famous model in the brand's history. It featured a sleek design and a powerful V8 engine. This model became popular for customization and hot-rodding, earning it a significant place in American automotive culture.
Customization Culture:
The Mercury Eight, with its distinctive styling and relatively affordable price, became a favorite among custom car builders. It played a pivotal role in the development of the custom car and hot rod culture, particularly in the post-World War II era.
Lead Sleds and Customization:
The term "lead sled" is often associated with heavily customized cars from the 1940s and 1950s. These cars, including the Mercury Eight, were often modified with lowered suspensions, chopped roofs, and other stylistic changes. Lead sleds were a prominent part of the custom car scene, and the Mercury Eight was a popular choice for such modifications.
Post-War Prosperity:
In the post-World War II period, Mercury, like many other American automakers, experienced a surge in popularity as the economy boomed. The brand contributed to the era's fascination with stylish and powerful automobiles.
Evolution of Models:
Over the years, Mercury continued to produce various models, contributing to Ford's lineup. Some notable models include the Mercury Monterey, Mercury Comet, and Mercury Cougar.
Decline and Discontinuation:
Despite periods of success, Mercury faced challenges in establishing a unique identity separate from Ford. As consumer preferences shifted, the brand struggled, and Ford eventually announced the discontinuation of Mercury in 2010.
Legacy in Popular Culture:
Mercury, especially models like the Mercury Eight, holds a significant place in American popular culture. Its association with the customization and hot-rodding scene, as well as its distinctive designs, has left a lasting impact.
In summary, while the Mercury Eight is celebrated for its role in the customization and hot-rodding subculture, Mercury as a brand played a broader role in automotive history, contributing to mid-priced segments and reflecting the automotive trends of its time.