La Salle 303 340 Touring 1930
Allgemeine Beschreibung :
General Motors chairman Alfred P. Sloan had been considering a new vehicle range to fill the ever-growing gap between Buick and Cadillac since about 1920, but it wasn’t until 1924 when Cadillac’s president Lawrence Fisher finally put that plan into motion. A key move from Fisher was to hire a talented young designer named Harley Earl to style this new car, called LaSalle. The son of a California coachbuilder, Earl was assigned the task of designing a stylish new motorcar that would convey the elegance and status of Cadillac, but with a more sporting, agile appeal, and at a more affordable price point. Earl would later reveal his original design for LaSalle was influenced by Hispano Suiza, particularly in the graceful fenders and distinct, high peaked radiator grille. LaSalle’s bold two-tone color schemes however, were all Harley Earl.
Mechanically, LaSalle utilized its own V8 engine that was similar to Cadillac’s unit albeit smaller and with a few fundamental differences. By 1930, however, LaSalle’s V8 was in essence the same size and output as the Cadillac’s, imparting the lighter LaSalle with a sporty, agile feel. It seemed that GM came along with the idea for a junior Cadillac brand at just the right time. Given the economic crash of the late 1920s, the more affordable car sold exceptionally well in its first three years, often outselling its senior sibling handily. By the end of the 1930s, LaSalle had become a serious threat to Cadillac and was stealing sales from the flagship marque, and so it was given the axe in 1940, with the Cadillac Series 60 taking over the helm as the value leader. Perhaps more importantly, it was the first major success for Harley Earl; a man who would go on to become a legend within GM and earn his place as one of the most influential automobile designers in history.
This 1930 LaSalle Series 40 wears a rare and attractive 7-passenger Fleetlands touring car body by Fleetwood. Just 239 examples of this Fleetwood style (catalog number 4057) were built, compared to more than 3,100 Town Sedans, making it quite rare today. With a well-preserved older restoration, this LaSalle is a great looking example that is well-suited for touring and regular enjoyment. In keeping with Harley Earl’s original design brief, this car is finished in a bold two-tone color scheme of silver over burgundy fenders and feature lines with subtle red striping. Paint quality is very good, showing a few minor touchups upon close inspection, but remaining very attractive overall. The body presents well with straight, properly aligned panels and clean reflections. It rides on a set of color-keyed disc wheels, with dual side mount spares giving the car a sporting and purposeful look. The brightwork shows in fine condition, and the body is well accessorized with a pair of steerable Pilot Ray driving lamps, a heron mascot (available on both Cadillac and LaSalle ranges), dual side mount spares with mirrors and a large painted metal trunk. Harley Earl’s styling of the fenders and grille combine with Fleetwood’s expertly judged body to produce a very handsome and sporty touring car.
Interior trim is very nicely presented in red antiqued leather to complement the exterior livery. Generously sized wind wings are mounted to the front screen, while rear passengers have their own windscreen with fold out wind wings and a clever sliding central panel that opens to allow them to converse with the driver. A pair of folding jump seats allows for two additional passengers, and of course the black canvas top can be folded for the full open-air motoring effect. The instrument panel is in good condition, with original dials supplemented with later-addition temperature and amp gauges to keep a watchful eye on underhood vitals.
The LaSalle V8 is nicely detailed and presented in mainly correct finishes, very suitable for a high-quality driver. The chassis and undercarriage are exceptionally clean and tidy, showing the car has enjoyed light and careful and use since its restoration. It runs and drives well, with the typical smooth power delivery and respectable performance for which LaSalle was so well known. This handsome and rare automobile is a fine example from this short-lived, but no less historically important marque; one that launched the career of Harley Earl, helped save Cadillac during the Great Depression, and inspired the likes of Packard and Lincoln to create their own entry level lines. With its handsome and rare Fleetwood coachwork and eye-catching presentation, this LaSalle Series 40 would make a fine choice for local shows and casual touring with family and friends.
https://hymanltd.com/vehicles/6048-1930-lasalle-series-340-touring/
1930 La Salle 303 340 Touring is listed verkauft on ClassicDigest in St. Louis by Mark Hyman for $78500.
Fakten der Auto
Karosserietyp : Auto Marke : La Salle Modell : 303 Ausführung : 340 Touring Hubraum : 0.0 Modelljahr : 1930 Karosstyp : Kombi Lage : Missouri
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über La Salle
LaSalle, das stilvolle Geschwisterunternehmen in der General Motors-Familie, geboren, um die Eleganz von Cadillac zu ergänzen. Tauchen wir ein in die Erzählung der LaSalle-Autos und erkunden einige ihrer bedeutendsten Modelle zusammen mit ihren bemerkenswerten Spezifikationen.Akt 1: Die Geburt (1927)
Im Jahr 1927, mitten in den Goldenen Zwanzigern, trat LaSalle als Antwort auf die wachsende Nachfrage nach Luxusautos auf den Plan. Harley Earl, ein Design-Maestro und die treibende Kraft hinter Cadillacs Art and Color Section, leitete die Schaffung von LaSalle. Die Marke sollte die Lücke zwischen dem massenproduzierten Buick und dem angesehenen Cadillac füllen.
Akt 2: Das Debüt (1929)
LaSalle machte 1929 mit einer beeindruckenden Modellreihe einen großen Auftritt. Das Modell Series 328, das Erstlingswerk, verkörperte die Essenz von Luxus und Raffinesse. Sein schlankes, stromlinienförmiges Design und die Liebe zum Detail hoben es in der Automobilwelt hervor.
Akt 3: Stromlinienform und Innovation (1930er)
Die 1930er Jahre waren geprägt von LaSalles Bestreben, designmäßig an der Spitze zu bleiben. Stromlinienform wurde ein Schwerpunkt, mit Modellen wie dem Series 350 von 1934, das integrierte Scheinwerfer und eine fließendere Silhouette aufwies. LaSalle umarmte auch Innovationen wie Synchrongetriebe, die den Fahrkomfort verbesserten.
Akt 4: Einfluss des Art Déco (1940er)
Mit dem Übergang zur 1940er Jahre begannen LaSalles Designs den Einfluss des Art Déco dieser Ära zu reflektieren. Die Marke hielt an ihrem Engagement für luxuriöse Ausstattung fest und führte Modelle wie den Series 52 von 1940 mit markantem Styling und raffinierten Interieurs ein.
Akt 5: Nachkriegsevolution (1946-1954)
Nach einer Pause während des Zweiten Weltkriegs kehrte LaSalle 1946 mit erfrischten Designs zurück. Die Nachkriegsära sah, wie die Marke sich an sich wandelnde Geschmacksrichtungen anpasste. Das Modell Series 61 von 1948 beispielsweise präsentierte einen moderneren Look und nahm die Veränderungen in der Automobilästhetik auf.
Akt 6: Der letzte Auftritt (1954)
Mit dem Fortschreiten der 1950er Jahre stand LaSalle vor zunehmenden Herausforderungen. Im Jahr 1954 traf General Motors die Entscheidung, die Marke LaSalle in den Ruhestand zu schicken. Das letzte Modell, der LaSalle II Roadster von 1954, markierte das Ende einer Ära.
Epilog: Erbe und Einfluss
LaSalle, obwohl von kurzer Dauer, hinterließ einen unauslöschlichen Eindruck auf das Design des Automobils. Ihr Engagement für Stil, Innovation und die Überbrückung der Kluft zwischen Massenproduktion und Luxus ebnete den Weg für zukünftige Unternehmungen innerhalb des Portfolios von General Motors.
Und da haben Sie es, die fesselnde Geschichte der LaSalle-Autos, einer Marke, die eine Prise Eleganz auf die Straßen brachte und eine weitere Facette in das reiche Gewebe der Automobilgeschichte einbrachte.